The SaaS SEO agency that started inside a SaaS company.
Our founder spent two years running organic growth in-house at a software platform before starting this agency. That company became our first client. Twenty-two months later, their organic pipeline peaked at $1.16M in a single month.
Why SEO for SaaS is a different job.
Most agencies run the same playbook for a plumber and a platform. It shows. Three things make software different, and an agency that cannot name them will spend your budget learning on your account.
Your buyer is a committee
One person searches. Six to ten people sign off, and each one asks something different. The engineer wants your API docs. The security lead wants your compliance page. The VP wants a comparison against the tool they already use. Ranking for one keyword and calling it a win misses the other five people entirely.
Your revenue arrives every month, not once
A signup is not a sale. It is the start of one. That changes what is worth ranking for: a page that brings a thousand curious readers is worth less than a page that brings forty people who are already comparing tools. We build for the second kind and report on it.
Your website is an app
SaaS sites run on JavaScript frameworks, ship code weekly, and hide half their content behind rendering that crawlers see differently than people do. We have watched companies publish for a year on pages Google indexed as blank. Nobody catches that from a keyword report.
Our SaaS SEO services.
Four workstreams. Most clients need all four, in this order, and we will tell you plainly if you only need one.
Technical SEO
We start here because everything else sits on it. Rendering, indexation, site speed, schema, redirects, crawl budget. You get developer-ready tickets with the fix written out, not a 60-page audit that lands in a folder and dies.
Content
Pages built around how your buyers actually search: pain points, comparisons, alternatives, integrations, use cases. Written by people who read your product docs and talked to your sales team. Every piece has a job and a number attached to it.
Link building
Earned placements on sites with real readers. Every prospect gets screened on five signals before we contact anyone, and we reject far more than we pitch. No packages, no directories, no networks that sell the same page to your competitor next month.
AI search
Your buyers now ask ChatGPT, Perplexity, and Google's AI answers which tool to pick. We optimize to be cited there and we measure it platform by platform, so you can see where you show up and where you do not.
Two engagements, both with client sign-off, both published with the real numbers.
Workwize
They hired our founder in-house first. When the agency launched, they became client number one. The program ran technical, content, and links together for nearly two years, and the number that mattered to their CFO was the middle one: qualified leads, not sessions.
Da Vinci
They started close to invisible in a category where every competitor owned the searches. We mapped content to how third-party logistics firms actually evaluate software, built links at a steady 20 to 35 domains a month, and added AI search work in the back half. The curve kept climbing after the contract ended.
How to judge any SaaS SEO agency, including this one.
You are probably reading three or four of these pages today. They all say the same things. Here is the scorecard we would use if we were sitting on your side of the table, and you should run it on us first. It applies to any SaaS SEO firm you evaluate.
- Check 01
Ask for verified work with sources.
Named clients, real numbers, and a way to check them. A logo wall proves someone paid an invoice, not that the work landed.
- Check 02
Ask them to explain how organic becomes revenue.
If the answer stops at traffic and rankings, so will your results. The question to ask: walk me through one closed deal, from first organic visit to signed contract.
- Check 03
Ask a technical question and listen for specifics.
What breaks on a JavaScript site? Where does crawl budget go on a large site? A generalist gives you a definition. A specialist gives you an example from last month.
- Check 04
Ask what they do about AI search, and how they measure it.
Every agency added the service line in 2025. Far fewer added the tracking. Ask which platforms they report on separately.
- Check 05
Ask what you get on day 30.
Developer-ready tickets, or a PDF? This is the question that separates the agencies that ship from the ones that advise.
- Check 06
Walk away from guarantees.
Nobody controls the results page. A SaaS SEO firm promising rankings or citation counts is promising something it cannot deliver, and you will pay for the difference later.
We wrote the long version of this as a free checklist. It is 169 checks, no email required, and it will find gaps in our work as easily as anyone else's: the SaaS SEO checklist.
How an engagement runs.
Every SaaS SEO strategy we build is different, but the shape of the first nine months rarely changes.
Audit, fix, and instrument
We clear technical blockers, connect organic to your CRM so we can both see pipeline, and map the keywords worth owning. You start seeing tickets in week two. Rankings usually move on low-competition terms by month three.
Build
Content ships against the map, links start landing at a steady monthly pace, and the pages built in month one begin to rank. This is where most programs get cancelled by impatient boards, and where the curve is about to bend.
Compound
Earlier pages mature, authority makes new pages rank faster, and the pipeline number becomes real enough to defend in a budget meeting. Both engagements above hit their inflection in this window.
Anyone promising a transformation in month one is describing paid ads with extra steps.
No forms in the way of a number.
Engagements start in the low four figures a month for early-stage software companies and scale with site size, market count, and how competitive your category is. Full ranges, what changes the price, and what we will not sell you are all on the pricing page.
Questions we get asked.
How much does a SaaS SEO agency cost?
Open
Most SaaS SEO agency retainers land between $3,000 and $15,000 a month, with enterprise programs running higher. Below about $2,000 you are buying tasks, not a program. Our ranges are published in full on the pricing page, because making you book a call to hear a number wastes your time and ours.
How long does SaaS SEO take to work?
Open
Early movement in one to two quarters, real pipeline contribution in six to nine months, and compounding after that. Our longest program took 22 months to peak. Any faster promise is either paid media or a story.
Do I need a SaaS SEO consultant or a full agency?
Open
A SaaS SEO consultant sells decisions: what to do, in what order, measured how. SaaS SEO consulting is advice you then have to act on. An agency sells the decisions plus the people who execute them, and a good SaaS SEO expert will tell you which one your team actually needs. If you have writers and developers and only lack direction, hire the consultant and save the money. If nothing exists yet and the channel still has to work, hire the agency. We will tell you which one you need on the call, including when the answer is not us.
What makes a SaaS SEO company different from a general SEO agency?
Open
A general agency optimizes pages. A SaaS SEO company understands that your buyer is a committee, your revenue is recurring, your site is an application, and your competitors are funded. Ask any agency to explain product-led versus sales-led search intent. The answer tells you which one you are talking to in about thirty seconds.
Do you work with early-stage companies or only funded ones?
Open
Both, with different scopes. Early-stage teams usually need technical foundations and ten to fifteen pages that actually convert, not a content calendar. Funded teams need the full program. We would rather sell you the smaller thing that works than the bigger thing that impresses.
Who runs this agency?
Open
SaaS SEO Agency is operated by Technotize LLC, a fifteen-person team that has worked with dozens of software companies. Same people, same case studies, focused brand. Our founder, Rizwan Khan, still reviews every strategy that goes out.
Send us your domain. We will send back the findings.
No pitch deck. We run our own audit against your site, send you the three problems costing you the most traffic and pipeline, and you keep the findings whether or not you hire us.